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Melanie Georgieva Joins Panalux as Long Form Sales Director

Georgieva's 25 years of industry experience further elevates company's commitment to supporting customers in all their lighting needs.

LONDON, England (24 April 2024) Panalux, a leading rental provider of lighting and power solutions for the motion-picture industry and part of Panavision’s production-through-post service offerings for image makers, have announced the hiring of industry veteran Melanie Georgieva as a Long Form Sales Director.

Georgieva brings over two decades of experience across production, sales and operations. In that time, she has garnered a deep knowledge of the filmmaking process and the specific needs of cinematographers, gaffers and their crews. At Panalux, she will be instrumental in supporting feature and series productions throughout London and Southeast England.

“The relationships Melanie has developed throughout the film, television and commercial industry, along with her thorough understanding of the production process, are invaluable,” said Panalux Business Development Director Michele Channer. “We’re thrilled to welcome her to the Panalux team and look forward to helping our customers bring their creative visions to life together.”

Georgieva will be based out of Panalux’s newly opened London headquarters, working alongside fellow Long Form Sales Director Sandro Leone and reporting to Channer. Prior to joining Panalux, Georgieva served as vice president of studio operations and client services at The MBS Group. Her previous roles have included business development director at Take 2 Films, sales manager at Pinewood Studios Group, and studio manager at 3 Mills Studios.

"I'm honoured and delighted to be joining this extraordinary team," Georgieva said. "Panalux is an iconic company, with a rich history and incredible expertise. It's also inspiring to join the Panavision group family, which is synonymous with innovation and excellence. I'm excited to work with and support the amazing filmmakers who rely on Panalux for best-in-class service and shine a light on new talent entering the industry."